Bored from all thos studying. 4 more chapters to go! Yawnz... This year's AB311 case is about Vodafone. It is a well known brand. =] I still remembered that during army days, me and Rihui were crazy over Vodafone versions of different handphones and some of those exotic japanese handphone models under Vodafone which is now under Softbank. Vodafone versions always offer additonal features and nicer designs. More often than not, its the Vodafone logo that makes the design look cool like how Apple's logo makes its products stand out. Haha... Successful differentiation strategy I guess. I used to own one Japanese version of Sony Ecrisson Z800i under Vodafone. Its white in colour while the Singapore versions only offered boring dull silver colour. haha... Recently or rather in recent years, Vodafone tried to enter Singapore market as M1 collaborated with the former to provide its customers with internet access. But it didn't seem like a very successful cooperative strategy. Haha... But Vodafone case really sparked my interest because I like the brand Vodafone. =]

Nevertheless, it seems like its a very hard case and the questions are gonna be different because lots of numbers are given. I am expecting lots of quantitative analysis when AB311 is supposed to be a qualitative kind of paper. Although I like quantitative analysis, nothing much along the lines of quantitaive analysis was taught during the course about it. Only one page was posted in edventure and it was not explained in class or lecture. During the review lecture, the lecturer suddenly hinted that slide is important and calculators is a definite tool you will be using during exams this time. So its a case of GG-ness... Haha...

Time to continue mugging... =]