Stats tutorial... Haha... Half the class was missing and the tutor ended the lesson after one hour... Haha... Got out assignment back. Haha... A- same grade as the previous assignment. How I wish this assignment grade takes up 50%, so that even if my exams flop this one will help. Haha... Obviously dreaming.

OB lecture. Haha... Brought my laptop and many were amazed with my vista skin on a windows xp os. Haha... It was a perfect clone complete with all icons, interface and functions of vista. Haha... I am damn proud of it. The only thing missing here could perhaps be the vista transparent window tingy which I was unable to clone... Its nice enough... but growing a little sick of it already. Haha... Hmmz... Clone a mac os? Haha... Can consider. Try on my desktop first. Haha...

Came back home and like don't know why I just wanted to sleep even when I am not tired. So I just lie on my bed close my eyes and poof!!! 2 hours passed. OMG!! I started to study abit of stats which I had studied halfway in school during the break after the stats tutorial and before the OB lecture. Then I grew sian of stats and started to continue reading the rethinking marketing group. I realised that our makreting project missed a few points. Haha... Okie let me revise what I have just found out from today's reading.

Firstly, I want to talk about positioning. I didn't knew that for positioning there were actually 4 criterias to take note. Essentially, these 4 criterias are the 4 Cs - customer, company, competitor and change. Here, the 4 Cs are on a more micro scale as opposed to the environment outlook 4C submodel. Let us take a closer look at each C:

1. Customer: Positioning should be perceived positively by customer, giving them a reason to buy. Positioning must bring value to the customer making it an asset for the customer.

2. Company: Positioning should reflect the internal capabilities of the company for instance its strengths and competitive advantage. For example, Cathay Pacific positioning itself as "the heart of asia" is suggestive of its location-based competitive advantage where its home base is Hong Kong, the hub of Asia within five hours' flying time to area populated by half the world's people.

3. Competitor: Positioning must be unique enough to be able to differentiate itself from its competitors.

4. Change: Positioning must be sustianable, i.e. to be always relevant with the changes in business environment.

Next, I want to talk about the dimensions of differntiation which I didn't knew until today. Okie, so basically, there are 3 dimensions:

1. Content: What you actually offer to your customers, what are the values offered? (tangible part of differentaition)

2. Context: The intangible part of differentiation - the way you offer your products and services to your customers. In essence, it refers to the efforts put in to help customer perceive that the company is offering differently. The most direct form would be superior service.

3. Infrastructure: The enabler - includes technology, people and facilities used to create content and context.

Thats about the new concepts I learnt today. The reason for typing it here is that I will remember better by typing some sort of a review of something that I never knew until I studied for it.