Feeling damn shag and tired. Marketing tutorial was bad. Haha... Don't like the tutor. He is... Haha... Don't know... Just don't like him. For those who haven't presented your marketing projects, please demonstrate enthusiasm. It is the key success factor for presentations especially if you are presenting to him. Effort is of minimal significance here.

The kino case presentation was quite bad with the exception of the last part of the presentation. It was a mere classification of what was already mentioned in the case into different marketing theories. Where is the analysis? What is the issue? Okie... They addressed abit of a issue and a rather vague and unfocused recommendations section. Something like the website is not up to par, so we recommend that kino should upgrade their website to be on par with its competitors. (In super bad english, its not like my english is power but obviously this one scores an A1 if GP is in singlish) Err... Like... Okie... So I asked the question "One of the issue in this case is that kino's website is too simple, what are the ways you all think kino can do to differentiate their websites from their competitors like amazon.com?" And the answer I got was from the tutor, "Ya,the website is quite primitive." and from the group "We show you the website, kino has alot of work to do for their website." And the group showed a pageone website. The tutor said "Okie, next question." Err... Like... So... I think its either I asked a damn stupid question or its something else. What do you all - those reading my blog now think? Thats why sometimes I don't want to ask questions. I think my question missed the point. I meant that like since they set up a website and its like so simple and "people will rather buy from amazon.com" (quoting the group), that means what is the point of setting it up in the first place, waste resources, waste time since people won't want to buy from your online website. So what if you improve it until it is on par with amazon.com? There is bound to be a switching cost for customers to switch to your new and less established kino website with a less comprehensive database which is not able to process your preferrence as fast as amazon can. So... Since the case study said that kino don't want to lose out and is extending into the online business, the crux of the question is what can kino do to differentiate themselves and what extra value can they generate for their customers for people to want to swtich from amazon.com or any other competitors like YesAsia to kino website? Is making it on par enough for kino to extend beyond its brick and mortar business and into online business ? Okie whatever, I can't be bothered. Do well in exams and stay on my deans list. Haha... Think I am a dumb dumb who just sits quietly in one corner without contributing much in class? I am more than just that. Haha... Geniuses are often misunderstood or perhaps never understood by mere mortals like... ... fill in the blanks. Haha.... Well... Should brush up on my communications skills and presentation skills so that my points can get across and not remain as a stupid points. Haha... Trying my best now. Haha... No offence ya. I am not trying to run down the group presenting kino nor am I trying to make their lifes difficult by asking such a "stupid" question. Its just my 2 cents worth. I had a feeling that the tutor thought I wanted to make their lives difficult because normally I won't ask questions in class. But since he warned that audience repsonse and state of mind is important, I as a audience want to demostrate that I am in the right state of mind for lessons and am repsonding to what the group have presented to their audience. Haha... Enough said... tata... Enjoy ya weekends.